Privacy Policy
Effective date: 9 April 2026
Last updated: 9 April 2026
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This Privacy Policy explains how we collect, use, store and share personal data when you visit the ValuEdge.AI website, buy one of our digital products, enquire about our services, or engage us for bespoke consultancy or report services. It should be read together with our Terms and Conditions and Cookie Policy.
1. Who we are
• ValuEdge.AI is operated by SDK International Limited ("SDK", "we", "us", "our"), company number 09705619, registered in England and Wales.
• Registered office: 320 Firecrest Court, Centre Park, Warrington, England, WA1 1RG.
• For privacy questions or rights requests, contact info@valuedge.ai.
2. The personal data we collect
• Identity and contact data, such as your name, email address, business phone number, billing address, company name and job title.
• Account and profile data, where applicable, such as login credentials, account preferences and user settings.
• Transaction data, such as products or services purchased, order values, invoices, payment status and related records. Full card details are handled by our payment processor, not stored by us.
• Enquiry and client-service data, such as information you submit in contact forms, questionnaires, briefing notes, uploads, project materials and messages exchanged with us.
• Technical and usage data, such as IP address, browser type, device information, approximate location, pages viewed, referral source and timestamps.
• Marketing and preference data, such as whether you have opted in to receive updates and your cookie preferences.
• Information from third parties and public sources, where lawful, such as analytics providers, CRM tools, payment providers, professional contacts and public business information relevant to a client engagement.
3. How we use personal data and our lawful bases
To sell and deliver digital products, process orders and provide download access Contract
To respond to enquiries, scope projects, provide consultancy or bespoke reports, and manage client relationships Contract, or steps at your request before entering into a contract
To send service communications, maintain records, protect the website, detect abuse, and keep systems secure Legitimate interests
To comply with tax, accounting, fraud-prevention and other legal obligations Legal obligation
To send marketing emails or use non-essential cookies and similar technologies Consent
To establish, exercise or defend legal claims and manage business continuity Legitimate interests
4. Who we share personal data with
• Website, hosting, email, cloud-storage, payment, analytics, CRM, document and support providers that process data on our behalf.
• Professional advisers such as lawyers, accountants, insurers and auditors where reasonably necessary.
• Prospective buyers, investors or counterparties and their advisers where relevant to a transaction and subject to confidentiality protections.
• Courts, regulators, law-enforcement bodies or other third parties where we are legally required to disclose information or where necessary to protect rights, safety or security.
5. International transfers
• We primarily use providers in the UK and EEA, but some providers may process or make data accessible outside the UK.
• Where we make restricted transfers, we rely on appropriate safeguards such as adequacy regulations, the UK International Data Transfer Agreement (IDTA), or the UK Addendum to the EU Standard Contractual Clauses, together with supplementary measures where appropriate.
6. Retention
Website enquiries and general correspondence Usually up to 24 months after the last meaningful contact, unless a longer period is needed for a live matter.
Digital-product orders, invoices and tax records Usually 6 years after the end of the relevant financial year, or longer where legally required.
Client-service files and project records Typically for the duration of the engagement and then up to 6 years afterwards, unless a longer retention period is justified by legal, regulatory or dispute-resolution needs.
Account data While the account remains active and for a reasonable period afterwards for security, audit and support purposes.
Marketing records Until you withdraw consent or opt out, and for a limited period afterwards to maintain suppression records.
Analytics and technical logs Typically 12 to 24 months, subject to the settings of the relevant provider and operational need.
7. Cookies and similar technologies
• We use strictly necessary cookies and similar technologies to run the website and keep it secure.
• We only use non-essential cookies, such as analytics, functionality or advertising cookies, where you have given consent through our cookie banner or preference centre.
• Please see the Cookie Policy below for more detail.
8. AI, profiling and automated processing
• We may use AI-assisted tools, software automations, algorithms or statistical methods to support drafting, analysis, benchmarking, workflow efficiency, fraud detection or service delivery.
• We do not intend to make decisions about individuals solely by automated means where those decisions produce legal or similarly significant effects, unless we specifically tell you otherwise and have a lawful basis for doing so.
• Where automated tools materially support outputs, you may contact us to request further information about the processing or to raise a concern.
9. Your rights
• Depending on the circumstances, you may have the right to request access to your personal data, rectification, erasure, restriction, objection, data portability and withdrawal of consent where consent is the lawful basis.
• You also have the right to complain to the Information Commissioner’s Office (ICO).
• To exercise your rights, contact info@valuedge.ai. We may need to verify your identity before responding.
10. When you must provide personal data
• If you purchase a product, request a service or ask us to prepare bespoke work, we may need certain personal data to process payment, deliver the work, communicate with you and meet legal obligations.
• If you do not provide the data we reasonably need, we may be unable to complete the transaction or provide the requested service.
11. Children
• Our website, digital products and services are intended for adults and business users. We do not knowingly collect personal data from children.
12. Security
• We use technical and organisational measures designed to protect personal data, such as access controls, secure providers, encryption in transit, backups and monitoring.
• No system is completely secure, but we take reasonable steps to reduce risk and respond to incidents appropriately.
13. Changes to this policy
• We may update this Privacy Policy from time to time. The latest version will be posted on our website with the updated “Last updated” date.
14. Contact
• Email: info@valuedge.ai
• Post: SDK International Limited, 320 Firecrest Court, Centre Park, Warrington, England, WA1 1RG.
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Cookie Policy
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Effective date: 9 April 2026
Last updated: 9 April 2026
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1. What this policy covers
• This Cookie Policy explains how we use cookies and similar technologies on the ValuEdge.AI website.
• For broader information about how we use personal data, please read our Privacy Policy.
2. What cookies are
• Cookies are small text files placed on your device. Similar technologies may include local storage, pixels, tags and SDKs.
3. How we use cookies
Strictly necessary cookies Used to operate the website, maintain security, remember session state, process payments and enable core functionality. These do not require consent where they are genuinely necessary for the service you request.
Preferences or functionality cookies Used to remember choices such as cookie preferences or interface settings. We only use these without consent where they are genuinely necessary; otherwise they are treated as non-essential.
Analytics and performance cookies Used to understand how visitors use the site and improve performance. These are non-essential and only used with your consent.
Advertising or retargeting cookies Not currently used unless expressly stated in our cookie banner or preference centre. If we start using them, we will ask for consent first and update this policy.
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4. Your choices
• On first visit, you can accept, reject or manage non-essential cookies through our cookie banner or preference centre.
• You can usually change your preferences later via the cookie settings link or your browser controls.
• Blocking strictly necessary cookies may cause parts of the website or checkout to stop working properly.
5. Third-party technologies
• Some cookies or similar technologies may be set by third-party tools that support website hosting, analytics, payment processing, embedded content or customer communications.
• Where a third party sets non-essential cookies through our site, we seek to ensure those cookies only load after consent has been given.
6. International transfers
• Where cookie-related data is processed outside the UK, we rely on the safeguards described in our Privacy Policy.
7. Retention
• Cookie lifetimes vary. Session cookies expire when you close your browser, while persistent cookies remain for a set period unless you delete them sooner.
• A more detailed and current list of cookies may appear in our cookie banner or preference centre, where available.
8. Updates and contact
• We may update this Cookie Policy from time to time. The latest version will be posted on our website.
• Questions about cookies can be sent to info@valuedge.ai.