Founder’s Story
I’m Sal, and I built ValuEdge.AI to give founders and leadership teams sharper, faster strategic finance support.
As an investor, experienced CFO, and strategic finance partner, I’ve worked with founders through growth, fundraising, and difficult markets, and kept seeing the same challenges: unclear financial direction, fragmented decision support, and advice that was often too slow, inconsistent, or hard to act on.
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ValuEdge.AI brings a different approach, combining AI-enabled workflows with senior finance judgment to deliver sharper insights, board-grade analysis, and practical guidance for critical decisions.
Director at Earth Capital; investor, Chartered Management Accountant, and Finance Director with 20+ years across blue-chips (GSK, Hasbro, Spin Master, Teleflex, Xerox/IBM, ISAB/Lukoil) and SMEs. Specialising in strategic growth, financial strategy, reporting and performance management.
Sal partners with investors and supports founders to scale—via fundraises, M&A, and fractional CFO support—unlocking value and accelerating the path to the next round or exit.