Founder’s Story
I’m Sal, an investor and strategic finance partner focused on closing the gap between vision and capital. I’ve helped founders scale, raise, and navigate tough markets, and I kept seeing the same blockers: unclear stories for investors and valuations that were slow, inconsistent, and hard to defend.
ValuEdge.AI fixes both: defensible valuation, a sharper narrative, fast delivery, and practical guidance you can take into investor meetings with confidence.
The Team
Director at Earth Capital; investor, Chartered Management Accountant, and Finance Director with 20+ years across blue-chips (GSK, Hasbro, Spin Master, Teleflex, Xerox/IBM, ISAB/Lukoil) and SMEs. Specialising in strategic growth, financial strategy, reporting and performance management.
Sal partners with investors and supports founders to scale—via fundraises, M&A, and fractional CFO support—unlocking value and accelerating the path to the next round or exit.
DARSHANA AWASTHI
Sales & Marketing
An experienced sales and marketing manager with expertise in driving growth and innovation in early-stage ventures. Darshana brings over 12 year of expertise and excels in sales and marketing strategy, market research, and team leadership, with a strong focus on launching and scaling digital products. She is passionate about working with start-ups to build impactful solutions from the ground up.
